The Show Must Go On: Quarantine Concerts & Marketing in the New Normal
As much of the world continues to practice social distancing, we’re finding ourselves on our phones and computers more regularly. A report from Pew Research found that 87% of people believe the...
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Human Nature: Chatbots Help Brands Get Real
The history of chatbots dates back all the way to 1966, when MIT professor Joseph Weizenbaum made ELIZA, which took words from users and paired them to a list of possible scripted responses. ELIZA was...
View ArticleCheck It Out: Should Instagram Checkout Be a Part of Your Marketing Strategy?
Instagram has just introduced Checkout, an exciting new feature that could change the way brands sell across social media. Okay, it’s not entirely new, but it’s accessible to the majority of us for...
View Article9 Strategies to Build Your Email List
Nearly nine out of 10 marketers use email marketing to distribute content. It’s an effective tool, as it provides you a direct line of communication with your audience and potential customers....
View Article5 Things Companies Can Learn From CBD Brands
Cannabidiol—more commonly referred to as CBD—is the second most prevalent active ingredient of marijuana. CBD comes directly from the hemp plant, and is used to treat conditions like epilepsy...
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Speaking From the Art: Graphic Designers, Photographers & Animators Share...
There are now more than one million podcasts out in the world, with a combined 30 million episodes between them. And while lots of work goes into making a podcast, from creating the content to...
View ArticleGettin’ Real with Instagram Reels
This August, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” The feature allows users to record and edit short multi-clip videos with audio,...
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A New Kind of Wave: Marketing to Sports Fans When There Are None in the Stands
One of the draws of live sports is being surrounded by people all rooting for the same cause. High-fiving random strangers after a big play, joining in crowd chants and songs, trying to catch...
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Among Us: The Growing Role of Gaming in Marketing
Among Us, the online social deduction game, was released in June 2018 by Innersloth. Upon its arrival, it received minimal fanfare. Yet today, it’s one of the most popular games around, and is a blast...
View Article5 Ways to Properly Invest in Digital Advertising
WPP’s media agency GroupM recently updated its estimates for U.S. advertising expenditures and made an impressive discovery. For the first time ever, digital ads accounted for more than half of all ad...
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